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Spring Arbor Cougars Spring Arbor Athletics + HOME.fm 106.9

Fall Sports Sponsorship

Spring Arbor Athletics and HOME.fm are partnering to offer businesses a unique way to reach Cougar fans, students, parents, alumni, and the greater Jackson community through live athletic streams, radio advertising, social media, concession visibility, and Street Team LIVE appearances.

See Options & Pricing
À La Carte · 01

Spotlight: Player of the Game

Our student crew names one standout Cougar at every home game, and one local business presents the segment. Already running a Game Day Sponsorship? The Spotlight bolts onto it.

Single Game

$275 Per game
  • Two live commentator mentions per broadcast, student-voiced
  • Your logo on the Player of the Game graphic during the SAU live stream
  • Post-game social post on HOME.fm channels — player, photo, stat line, your name — yours to re-share
  • Category exclusivity for that game: no competitor in the segment that night

Best for: businesses who want one memorable night tied to a hometown player — restaurants, dealerships, clinics, and family businesses picking their own game.

Sample live read “Tonight’s Spotlight Player of the Game, presented by [Sponsor Name].”
À La Carte · 02

Live Stream Commentator Mentions

Your name in the broadcast, read live by our student commentators.

Single Live Read

$75 Per mention
  • One live commentator mention during a selected stream
  • Sponsor name plus a short message
  • Optional website or call-to-action

Best for: small businesses, one-time promos, event announcements, restaurants, service providers, churches, schools, and organizations.

Game Broadcast Sponsor

$250 Per game
  • Three live mentions in one stream — pregame, mid-game or halftime, and a postgame thank-you
  • Optional call-to-action
Sample live read “Tonight’s Cougar broadcast is brought to you by [Sponsor Name], proud to support Spring Arbor University student-athletes and the local community.”
À La Carte · 03

Video Commercial During Live Stream

Your finished 15- or 30-second spot, rolled during the broadcast.

Single Video Commercial

$100 Per game
  • One 15- or 30-second commercial during pregame, halftime, or natural breaks
  • Sponsor provides the finished video file
À La Carte · 04

Concession Sponsor

Own the busiest spot at every home game — signage, live mentions, and giveaway options where the crowd gathers.

Single Game Concession Sponsor

$300 Per game
  • “Concessions presented by [Sponsor Name]” recognition
  • Concession-area signage
  • One live stream mention
  • Option for coupons, flyers, QR codes, or a giveaway

Fall Concession Sponsor

$1,500 Per season
  • Season-long recognition at selected home events
  • Concession-area signage
  • Live stream mentions
  • HOME.fm social media recognition
  • Featured-item option: “The [Sponsor] Cougar Combo”
À La Carte · 05

HOME.fm Street Team LIVE

Student-led, on-site energy at your business or event — captured and shared as it happens.

Street Team LIVE Appearance

$100 Per event
  • Student-led on-site appearance (about 2 hours)
  • Photo and video capture
  • Live social media coverage

Street Team LIVE + Highlight Video

$350 Per event
  • Everything in the Street Team LIVE appearance
  • Short highlight video produced for your business
  • Social-ready content you can repost
Season Packages

Bronze, Silver & Gold

Your business. Our community. One winning team. Go game-by-game, month-to-month, or partner with the Cougars for the whole fall season.

BRONZE

Game Day Sponsor

$500 Per game
  • Sponsorship of a single Cougar home game
  • Built around your business — we confirm the exact lineup with you
  • Combines with any of the à la carte options above

Best for: Trying game-day sponsorship for the first time, or targeting one rivalry night.

SILVER

Cougar Community Sponsor

$1,250 Per month
  • Sponsor recognition in up to four athletic live streams per month
  • Three commentator mentions per selected stream
  • Sponsor-provided video commercial placement in up to two streams
  • HOME.fm radio spot schedule
  • One HOME.fm social media mention
  • Option to add Street Team LIVE for +$100

Best for: Businesses that want a stronger presence across athletics and HOME.fm — banks and credit unions, healthcare providers, insurance agencies, auto dealers, restaurants, and local employers.

Become a Cougar Sponsor

Tell us about your business and the options you're interested in — we'll follow up with availability, dates, and next steps for the fall season.

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